Microsoft Lync – Now Launch This!

Live Event, Experiential

You don’t just launch Microsoft Lync. It launches your organization into the IT future. Lync replaces desk phones, fax machines and old office tech.

For Microsoft’s Lync Conference in Vegas, we built a slingshot. Then we let IT managers fling desk phones and other old office tech into a metal gong at 60mph.

The stunt captured a Microsoft marketing award and also received the best conference survey feedback ever.

On social media, we turned actual Microsoft customers into “Launch Legends” in the likenesses of Evel Knievel, Neil Armstrong and others.