University of Phoenix
Integrated Campaign, branding, strategy
Career with Confidence
I’ve been in-house at University of Phoenix since 2019.
First off, we’re a real university with about 80,000 real students.
Most of whom end up bettering themselves and their careers after graduation.
But unlike state schools, the majority of our students are working adults.
They are moms and dads. Working people. Veterans and military members.
Around 65% of our students are women, more than half are minorities.
Above is a six-second YouTube + Instagram bumper for scholarships.
The hat toss concept came from my team, with inspiration from the #transition hashtag on Instagram.
University of Phoenix support teams are there for you day & night.