Alta Forest – Rebrand
Anthem Video, website
Fences that Stand for Something
Alta is North America’s largest producer of sustainable cedar fencing.
It’s a company with four cedar mills and over 400 dedicated employees
producing millions of cedar fence boards each year.
![](http://andrevriesman.com/wp-content/uploads/2019/12/Alta_MillEmployees-2885-1024x768.jpg)
![](http://andrevriesman.com/wp-content/uploads/2019/12/Alta_Highres-3041-1024x768.jpg)
The people at Alta are proud of their work.
So they approached our team at Digital Kitchen looking for help
with their brand identity—including a website overhaul.
Alta fences really are different. They’re 100% Western Red Cedar.
Each log is sustainably sourced and cut with pride in American mills
without cutting any corners.
![](http://andrevriesman.com/wp-content/uploads/2019/12/Alta1-1024x732.jpg)
![](http://andrevriesman.com/wp-content/uploads/2019/12/Altaimage-asset-558x1024.jpeg)
Above, some shots from Alta’s new website.
My team shot all photography on a small budget on just a two-day shoot.
I personally wrote every word of copy for the website and product catalog.