Forty Creek Whisky
Courageously Canadian | Integrated Campaign
A Canadian you could party with
Canadians and their whisky are a lot alike. They’re seen as polite and easy going, kind of like the sweatpants of whiskies. Comfy for the cabinet, but not so great for a night out.
We positioned Forty Creek (an award-winning Canadian distillery) as the first proudly, openly, Courageously Canadian whisky. Fom our print ads to our bar takeovers to our free “I’m a fifth Canadian” ID cards, this whisky (minus the e) is about to take over your province.